Are hiring managers prioritizing brand engagement wins, or do I need to anchor every answer to revenue? I can show a 3.1x ROAS on $45k/mo Meta spend and a 28% lift in saves from a UGC push, but I’m unsure how to frame that in a 30/60/90 plan for a strategist role.
What vertical is the strategist role, B2C or closer to B2B? Frame the 30/60/90 around one line — ‘engagement is a leading indicator, revenue is the mandate’ — 30: map your 28% saves and 3.1x ROAS to funnel KPIs, 60: run 1–2 tests linking saves → email → first purchase, 90: scale what beats target CAC/ROAS and sunset the rest. If it’s a brand-led org, make the 90-day win qualified pipeline or trial starts instead of closed revenue.