Challenges in product assortment planning

I’ve been grappling with balancing our product assortment lately. Especially with trends shifting so rapidly, it’s tricky to predict what will resonate with customers. For instance, I noticed that our summer line underperformed this year despite heavy promotion. Has anyone else faced similar issues and what strategies have you found effective in adjusting your plans mid-season?

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I’ve dealt with the same issue — our fall collection didn’t hit like we hoped… We started incorporating customer feedback in real-time, using social media polls to gauge interest, which really helped us pivot quickly. Have you tried anything like that?

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